Choose a firm that has already expanded internationally. For one or more of the firms markets, measure

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Choose a firm that has already expanded internationally. For one or more of the firm’s markets, measure all four types of distance between the firm’s home country and the country entered. Evaluate the degree to which distance played a role in the success or failure of the expansion.

Which type of distance mattered the most? Why?

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Strategic Management Concepts And Cases

ISBN: 9781119539667

2nd Edition

Authors: Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce

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