Read the Samsung case. Use the case, along with data you gather from outside sources, to measure

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Read the Samsung case. Use the case, along with data you gather from outside sources, to measure the distance, using all four types of distance, between each company’s home (South Korea for Samsung, the Netherlands for Philips, and Japan for Panasonic) and a target expansion country of your choice. Based on your measurements, which firm is most likely to succeed in entering the country? Why?

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Strategic Management Concepts And Cases

ISBN: 9781119539667

2nd Edition

Authors: Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce

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