How sustainable is the strategy of low ticket price plus extensive fees as consumers become more educated

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How sustainable is the strategy of low ticket price plus extensive fees as consumers become more educated about ryanair’s fee structure?

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Strategic Management:Concepts And Cases,

ISBN: 9781292016894

15th Global Edition

Authors: Fred David

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Question Posted: Jul 24, 2024 12:04 PM

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Will customers continue to put up with the poor overall customer service in exchange for lower ticket prices, faster turnarounds, and a higher percentage of on-time departures and arrivals?
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How sustainable is the strategy of low ticket price plus extensive fees as consumers become more educated

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Strategic Management:Concepts And Cases,

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