One of your responsibilities as an entrepreneurial leader is to build shared values that will support entrepreneurial behavior. Choose one of the two following options and describe the steps that you would follow to build an entrepreneurial culture.

Option A Take the perspective of a manager within a large corporation who has just been given the responsibility to lead a newly acquired business unit that has an innovative product. As the manager, prepare a report for the top management team that describes the actions that you will take to lead the newly acquired business unit.

Using materials from this chapter, provide a brief rationale for the actions you intend to take.

Option B Take the perspective of an entrepreneur who has personally developed an invention and is establishing a new venture to produce and market it. Prepare a report for investors about how you, the entrepreneur, plan to build an entrepreneurial culture so that the investors will be willing to provide financial resources to support the venture you want to launch to convert your invention into a commercially viable innovation. Explain how your efforts to build an entrepreneurial culture will lead to strategic competitiveness and above-average returns.