SWOT analysis represents an important tool for your strategic planning skill. Using SWOT analysis, top executives can

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SWOT analysis represents an important tool for your strategic planning skill. Using SWOT analysis, top executives can better understand the strengths and weaknesses of their organization as well as the opportunities and threats in the external environment.

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Modern Management Concepts And Skills

ISBN: 9780132176347

12th Edition

Authors: Samuel C. Certo , S. Trevis Certo

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