What strategies might these enterprises use to strengthen their business models (a) a small pizzeria operating in

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What strategies might these enterprises use to strengthen their business models

(a) a small pizzeria operating in a crowded college market, and

(b) a detergent manufacturer seeking to unveil new products in an established market?

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Strategic Management Theory And Cases An Integrated Approach

ISBN: 9780357033845

13th Edition

Authors: Charles W. L. Hill, Melissa A. Schilling, Gareth R. Jones

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