1. What factors do you think enabled Iddan, an engineer with no medical background, to pioneer the...
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1. What factors do you think enabled Iddan, an engineer with no medical background, to pioneer the development of wireless endoscopy?
2. To what degree would you characterize Given’s development of the camera pill as “science-push” versus “demand-pull”?
3. What were the advantages and disadvantages of Iddan and Meron collaborating with Dr. Swain’s team?
4. What were the advantages and disadvantages of Given being owned by Medtronic?
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Strategic Management of Technological Innovation
ISBN: 978-1259539060
5th edition
Authors: Melissa A. Schilling
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