=+vDid the company enjoy the first movers advantages (strong sales, favourable reputation, etc.)?
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=+vDid the company enjoy the first mover’s advantages (strong sales, favourable reputation, etc.)?
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Related Book For 
Managing Change Creativity And Innovation
ISBN: 9781473964280,9781526412775
3rd Edition
Authors: Patrick Dawson , Constantine Andriopoulos
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