Considering AudioReaders offering and target market, have a discussion about the companys most effective use of customer

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Considering AudioReader’s offering and target market, have a discussion about the company’s most effective use of customer lifetime value tools? What would you measure and how would you use it to improve the company’s performance over the long-run.

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Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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