Evaluate Figure 3 5 What surprises are there in the figure What are the implications for Cadillac For Audi Assets and Competencies Key for Success Product quality Product differentiation Dealer satisfaction Market share Quality of service Secondary Importance Financial capability Quality of managem...

From the provided image which appears to be a competitive strength grid for the US luxury car market we can observe several factors for various car br ...

Evaluate Figure 3.5. What surprises are there in the figure? What are the implications for Cadillac? For

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Evaluate Figure 3.5. What surprises are there in the figure? What are the implications for Cadillac? For Audi?

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Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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Evaluate Figure 3.5. What surprises are there in the figure? What are the implications for Cadillac? For

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Strategic Market Management

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