For a firm such as HSBC, Danone, or COFCO, how would you go about creating blockbuster global

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For a firm such as HSBC, Danone, or COFCO, how would you go about creating blockbuster global brand-building programmes - for example, sponsorships, promotions, or advertising? How would you leverage those programmes?

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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Question Posted: Mar 12, 2024 02:00 AM

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For a firm such as HSBC, Danone, or COFCO, how would you go about creating blockbuster global

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Creating blockbuster global brandbuilding programs for firms like HSBC Danone or COFCO requires a comprehensive strategy that integrates various elements such as sponsorships promotions and advertisin...View the full answer

Strategic Market Management Global Perspectives

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