Home Depot has decided that it wants to adopt a relational value proposition. What business model should
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Home Depot has decided that it wants to adopt a relational value proposition. What business model should Home Depot adopt to support this strategy? Include in your answer a discussion of whether a CRM or comprehensive solution management system would be more appropriate.
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Relational value proposition is about offering customers high valueadd services which drives customer loyalty and frequent interaction building a long...View the full answer
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Related Book For 
Strategic Market Management
ISBN: 9781119441434
11th Edition
Authors: David A. Aaker, Christine Moorman
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