How do you think P&Gs segmentation of its consumers changed throughout the iterations of this campaign and
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How do you think P&G’s segmentation of its consumers changed throughout the iterations of this campaign and how do you think its segments will shift going forward?
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PGs segmentation was likely general at the beginning of the campaign It may have segmented by a...View the full answer
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Related Book For 
Strategic Market Management
ISBN: 9781119802860
12th Edition
Authors: David A Aaker, Christine Moorman
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