In this chapter, we have discussed how knowing your audience is the first step towards a successful
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In this chapter, we have discussed how knowing your audience is the first step towards a successful social media campaign. What can you do as a practitioner to ensure that you know as much as you can about your audiences? How did Weixin achieve this goal?
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Strategic Social Media From Marketing To Social Change
ISBN: 978-1118556849
1st Edition
Authors: L. Meghan Mahoney
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