Pick a branded offering such as Innocent smoothies. Come up with 20 products or services that are
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Pick a branded offering such as Innocent smoothies. Come up with 20 products or services that are alternative extension options. Include some that would be a stretch. Then evaluate each using the three criteria provided in the chapter.
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Related Book For
Strategic Market Management Global Perspectives
ISBN: 9780470689752
1st Edition
Authors: David A. Aaker, Damien McLoughlin
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