Think of some transformational new businesses such as Starbucks, Blue Apron, or Amazon. a. How was each

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Think of some transformational new businesses such as Starbucks, Blue Apron, or Amazon.

a. How was each different from what came before? What was similar? Scale them in terms of “newness” from truly transformational to substantial (some elements common to what came before but enough new to create a new subcategory).

b. Was there an innovator advantage? How long did it last, and why?

c. Did the business originate from an established business? If not, why not?

d. Where did the idea for the business come from? If you don’t know, try to speculate.

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Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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Question Posted: Jan 29, 2024 03:11 AM

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Think of some transformational new businesses such as Starbucks, Blue Apron, or Amazon. a. How was each

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a Comparison Similarities and Newness Scale Starbucks Before Starbucks cafes existed but were not as widespread or as uniform in terms of quality and service Starbucks introduced a consistent highqual...View the full answer

Strategic Market Management

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