What are the value-creation and value-capture mechanisms that Amazon uses in its business model? How consistent are

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What are the value-creation and value-capture mechanisms that Amazon uses in its business model? How consistent are these with its value proposition?

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Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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Question Posted: Jan 29, 2024 03:11 AM

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What are the value-creation and value-capture mechanisms that Amazon uses in its business model? How consistent are

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Amazons business model revolves around creating and capturing value in several distinct ways 1 Scale Economies Amazon leverages economies of scale and network effects where the costs of goods and serv...View the full answer

Strategic Market Management

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