What do you believe would be the best way to get a finance-oriented CEO to support marketing

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What do you believe would be the best way to get a finance-oriented CEO to support marketing and its efforts to get silos to work together on offerings, brands, and mar keting programmes?

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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Question Posted: Mar 12, 2024 02:00 AM

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What do you believe would be the best way to get a finance-oriented CEO to support marketing

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Building support from a financeoriented CEO for marketing efforts and fostering collaboration across silos requires a strategic approach Here are seve...View the full answer

Strategic Market Management Global Perspectives

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