Why is an understanding of the unique customer and consumer tensions so important to commercializing a business?
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Why is an understanding of the unique customer and consumer tensions so important to commercializing a business? Highlight another example of how a company’s understanding of its customers played a pivotal role in its strategy?
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Related Book For
Strategic Market Management
ISBN: 9781119802860
12th Edition
Authors: David A Aaker, Christine Moorman
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