Why is cannibalization such an important part of building an innovative brand?

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Strategic Market Management

ISBN: 9781119802860

12th Edition

Authors: David A Aaker, Christine Moorman

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Question Posted: Apr 08, 2024 08:00 AM

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Why is cannibalization such an important part of building an innovative brand?

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Cannibalization can be utilized to bolster brand innovation by identifying areas ...View the full answer

Strategic Market Management

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