1. First, research the ICC/ESOMAR Standards for Marketing Research by going on its website ( www. esomar.com...

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1. First, research the ICC/ESOMAR Standards for Marketing Research by going on its website ( www.

esomar.com ), downloading its “Notes on How to Apply ICC/ESOMAR Code,” and reading the code.

Next, using the notes, identify at least three potential ethical problems with the manager’s proposal.

Explain why you think they may be an issue.

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Loose Leaf Marketing

ISBN: 978-1266340734

4th Edition

Authors: Shane Hunt ,John Mello ,George Deitz

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Question Posted: Oct 24, 2024 06:00 AM

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1. First, research the ICC/ESOMAR Standards for Marketing Research by going on its website ( www. esomar.com...

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Loose Leaf Marketing

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