1. Think of a brand to which you, as a consumer, are loyal. Why are you loyal...

Question:

1. Think of a brand to which you, as a consumer, are loyal. Why are you loyal to that brand? Does your brand loyalty extend to paying more if the price increases? Next, think of a type of product for which you feel no loyalty to any one brand. How does not being loyal to any brand change your buying patterns for that type of product?

Fantastic news! We've Found the answer you've been seeking!