1. Think of a recent purchase you have made and describe the actions you took at each...
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1. Think of a recent purchase you have made and describe the actions you took at each stage of the consumer decision-making process. Did you skip any of the stages? Which stage do you think should be most important to marketers? Does it depend on what type of product is being marketed?
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Marketing Because Everyone Is A Marketer
ISBN: 978-1260575934
3rd Edition
Authors: Shane Hunt ,John Mello ,George Deitz
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