1. Why is it difficult to determine reference prices? Consider a new pizza restaurant opening near your...

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1. Why is it difficult to determine reference prices?

Consider a new pizza restaurant opening near your campus. What challenges would the restaurant’s marketers encounter as they attempt to determine their customers’ reference prices? How could they find this information?

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Marketing Because Everyone Is A Marketer

ISBN: 978-1260575934

3rd Edition

Authors: Shane Hunt ,John Mello ,George Deitz

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Question Posted: Oct 24, 2024 05:01 AM

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1. Why is it difficult to determine reference prices? Consider a new pizza restaurant opening near your...

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Marketing Because Everyone Is A Marketer

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