1. You are the marketing manager for a national laboratory that has just come out with a...
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1. You are the marketing manager for a national laboratory that has just come out with a blood test to screen for a rare genetic disease in fetuses of pregnant women. Because the test involves genetic screening, it is very expensive. Who are all the relevant stakeholders who will promote and block introduction of this test to this select population?
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Strategic Marketing For Health Care Organizations
ISBN: 9781118355831
1st Edition
Authors: Philip Kotler
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