2. A newly popular type of insurance is a consumer-directed health plan, where individuals have large deductibles
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2. A newly popular type of insurance is a “consumer-directed health plan,” where individuals have large deductibles to encourage prudent purchasing. Who is likely to sign up for these plans? From what you know about the RAND Health Insurance Experiment, is this approach likely to control health care costs? What are the drawbacks of such plans?
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Strategic Marketing For Health Care Organizations
ISBN: 9781118355831
1st Edition
Authors: Philip Kotler
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