1. Your company has just received marketing approval in the European Union (EU) for an implantable orthopedic...
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1. Your company has just received marketing approval in the European Union (EU)
for an implantable orthopedic device and, you have been transferred to Frankfurt to manage the rollout. Unfortunately, you know very little about those health care systems. Pick one EU country and use the framework in this chapter to help you understand that health care system with respect to your product.
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Related Book For
Strategic Marketing For Health Care Organizations
ISBN: 9781118355831
1st Edition
Authors: Philip Kotler
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