13.3 Name and describe the three types of off-price retailers. How do off-price retailers differ from discount

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13.3 Name and describe the three types of off-price retailers.

How do off-price retailers differ from discount stores?

(AACSB: Communication)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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