16.17 Identify specific ways that SunGards transformational plan addresses the different steps of managing the sales force.

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16.17 Identify specific ways that SunGard’s transformational plan addresses the different steps of managing the sales force.

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:01 AM

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16.17 Identify specific ways that SunGards transformational plan addresses the different steps of managing the sales force.
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16.17 How would the challenges faced by SunGard have affected sales productivity had the company not initiated its transformational plan?
16.17 Will Selling the SunGard Way really work? Why or why not?
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16.17 Identify specific ways that SunGards transformational plan addresses the different steps of managing the sales force.

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Strategic Marketing Management

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