17.13 Refer to Appendix 2 to determine the marketing return on sales (marketing ROS) and return on...
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17.13 Refer to Appendix 2 to determine the marketing return on sales (marketing ROS) and return on marketing investment (marketing ROI) for Company A and Company B in the table below. Which company is performing better? Explain. (AACSB: Communication; Analytical reasoning;
Reflective thinking)
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Related Book For 
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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