18.17 Which basic competitive strategy does Google follow? ...

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18.17 Which basic competitive strategy does Google follow?

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:01 AM

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18.17 Which basic competitive strategy does Google follow?
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18.17 Of all Googles competitors, which ones should it attack? Which ones should it avoid?
18.17 How would you classify Google in terms of competitive position? Why?
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18.17 Which basic competitive strategy does Google follow? ...

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Strategic Marketing Management

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