19.5 Explain what is meant by a whole-channel view and why it is important in international marketing.

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19.5 Explain what is meant by a whole-channel view and why it is important in international marketing. (AACSB: Communication;

Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:01 AM

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19.5 Explain what is meant by a whole-channel view and why it is important in international marketing. (AACSB: Communication; Reflective thinking)
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19.5 Explain what is meant by a whole-channel view and why it is important in international marketing.

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Strategic Marketing Management

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