2. A competitor of your pharmaceutical company is about to launch a product that will challenge one...
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2. A competitor of your pharmaceutical company is about to launch a product that will challenge one of your very profitable medications. At a marketing strategy meeting, one colleague recommends a preemptive price reduction to maintain market share. Discuss the pros and cons of this suggestion.
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Related Book For 
Strategic Marketing For Health Care Organizations
ISBN: 9781118355831
1st Edition
Authors: Philip Kotler
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