2. Assume you are the vice president of marketing and have the final say as to whether...

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2. Assume you are the vice president of marketing and have the final say as to whether the product will be advertised as new and improved. Would you feel comfortable making that claim?

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Marketing Because Everyone Is A Marketer

ISBN: 978-1260575934

3rd Edition

Authors: Shane Hunt ,John Mello ,George Deitz

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