2 Buyer sophistication and knowledge. Buyers tend to become more familiar and knowledgeable as the product matures

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2 Buyer sophistication and knowledge. Buyers tend to become more familiar and knowledgeable as the product matures and thus become less willing to apply a premium price to obtain the security of an established name.

As a result, the value of big names recedes.

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Strategic Marketing An Introduction

ISBN: 9780415208116

1st Edition

Authors: Tony Proctor

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Question Posted: Oct 15, 2024 07:00 AM

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2 Buyer sophistication and knowledge. Buyers tend to become more familiar and knowledgeable as the product matures

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Strategic Marketing An Introduction

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