2 Explain why firms need to have a balanced product/service portfolio with elements at different stages in

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2 Explain why firms need to have a balanced product/service portfolio with elements at different stages in the product life cycle to ensure long-term survival and growth.

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Strategic Marketing An Introduction

ISBN: 9780415208116

1st Edition

Authors: Tony Proctor

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Question Posted: Oct 15, 2024 06:01 AM

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2 Explain why firms need to have a balanced product/service portfolio with elements at different stages in the product life cycle to ensure long-term survival and growth.
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2 Explain why firms need to have a balanced product/service portfolio with elements at different stages in

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Strategic Marketing An Introduction

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