2. Most needs for health care services and products seem tied to the physiological and safety needs...
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2. Most needs for health care services and products seem tied to the physiological and safety needs shown in Maslow’s hierarchy of needs pyramid. Describe the types of health care needs that could be related to the upper levels of Maslow’s pyramid—the social, esteem and status, and self-actualization levels.
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Strategic Marketing For Health Care Organizations
ISBN: 9781118355831
1st Edition
Authors: Philip Kotler
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