2. Senior executives may view marketing research as overly complex, too expensive, or offering no new insights.

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2. Senior executives may view marketing research as overly complex, too expensive, or offering no new insights. As a marketing manager, how could you structure a marketing research recommendation to overcome these objections?

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Strategic Marketing For Health Care Organizations

ISBN: 9781118355831

1st Edition

Authors: Philip Kotler

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Question Posted: Oct 10, 2024 04:02 AM

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2. Senior executives may view marketing research as overly complex, too expensive, or offering no new insights.

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Strategic Marketing For Health Care Organizations

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