3. You are the chief marketing officer of a pharmaceutical company. Your company has received FDA approval
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3. You are the chief marketing officer of a pharmaceutical company. Your company has received FDA approval for a new prescription-only drug to treat early signs of Alzheimer’s disease. How would you measure market demand and develop a sales forecast for this new product?
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Related Book For 
Strategic Marketing For Health Care Organizations
ISBN: 9781118355831
1st Edition
Authors: Philip Kotler
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