4. On-line marketing research surveys are becoming more common. What are the pros and cons of using...
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4. On-line marketing research surveys are becoming more common. What are the pros and cons of using the Web to conduct a focus group? How does the statistical validity and reliability of a quantitative on-line survey compare with the validity and reliability of a telephone survey?
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Related Book For
Strategic Marketing For Health Care Organizations
ISBN: 9781118355831
1st Edition
Authors: Philip Kotler
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