Airlines and hotels give bonus frequent-flyer miles, gifts, and free companion tickets to attract the business traveler.

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Airlines and hotels give bonus frequent-flyer miles, gifts, and free companion tickets to attract the business traveler. These promotions are often provided in lieu of a price cut. The traveler benefits personally, although his or her company does not get the benefit of lower rates. Is this ethical?

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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