2. Your company is considering re-launching its most profitable line of products: shampoo and conditioner. The manager
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2. Your company is considering re-launching its most profitable line of products: shampoo and conditioner.
The manager wants to ensure that the new package will be one that consumers are drawn to.
What research method do you think would be best for determining how to design the new package?
Explain why you selected that method.
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