2.14 Which company is doing better overall and with respect to marketing? Explain. (AACSB: Communication; Analytic reasoning; Reflective thinking)

Appendix’ 2 discusses other marketing profitability metrics beyond the marketing ROI measure described in this chapter.
Below are the profit-and-loss statements for two businesses.

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Business A Net sales Cost of goods sold Gross margin Marketing expenses Sales expenses 800,000,000 375,000,000 425,000,000 70,000,000 Promotion expenses 30,000,000 100,000,000 General and administrative expenses Marketing salaries and 10,000,000 expenses Indirect overhead Net profit before income tax 80,000,000 90,000,000 235,000,000