3. Assume you work in marketing for Dr Pepper, and you are looking to expand the brand...
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3. Assume you work in marketing for Dr Pepper, and you are looking to expand the brand internationally. You narrow the international target market to three choices: Mexico, Australia, and India. Using the global environmental factors discussed in this chapter—currency fluctuations, income distribution, cultural fit, and technology—rank the countries based on which would provide the best opportunity for Dr Pepper’s expansion. Explain your ranking for each country.
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Marketing Because Everyone Is A Marketer
ISBN: 978-1260575934
3rd Edition
Authors: Shane Hunt ,John Mello ,George Deitz
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