3 Differentiate between: (a) market leader (b) market challenger (c) market follower (d) market nicher and discuss

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3 Differentiate between:

(a) market leader

(b) market challenger

(c) market follower

(d) market nicher and discuss the various strategies which might be pursued by each one of the four categories.

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Strategic Marketing An Introduction

ISBN: 9780415208116

1st Edition

Authors: Tony Proctor

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Question Posted: Oct 15, 2024 07:00 AM

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3 Differentiate between: (a) market leader (b) market challenger (c) market follower (d) market nicher and discuss

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Strategic Marketing An Introduction

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