3. Shanghai Computers uses a sales forecast to purchase components for desktop and laptop computers. The firm
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3. Shanghai Computers uses a sales forecast to purchase components for desktop and laptop computers. The firm also uses the sales forecast to schedule the production of partially assembled computers that are missing random-access memory (RAM), hard drives, and other components. Shanghai Computers waits until it receives a customer order, then finishes assembling the computers to the configuration ordered by the customer. What supply chain strategy is Shanghai Computers using? Explain why you chose that answer.
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Marketing Because Everyone Is A Marketer
ISBN: 978-1260575934
3rd Edition
Authors: Shane Hunt ,John Mello ,George Deitz
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