3. What is the social responsibility of colleges and universities in the United States? Using the ethical
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3. What is the social responsibility of colleges and universities in the United States? Using the ethical decision-making framework, analyze a hypothetical decision your college or university made to raise tuition 10 percent next year. Use each of the elements of the framework in your analysis. How would you, as a marketer for your university, present the reasons for the tuition increase to your stakeholders (students, legislators, communities, etc.)?
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Marketing Because Everyone Is A Marketer
ISBN: 978-1260575934
3rd Edition
Authors: Shane Hunt ,John Mello ,George Deitz
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