3. You head the marketing department for a medical device firm whose sales department reports not to
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3. You head the marketing department for a medical device firm whose sales department reports not to you but to a vice president of sales. Do you think that the vice president of sales and the sales force should report to you, or is it better to run marketing and sales as separate departments? What are the likely problems?
What are the arguments for and against combining the departments?
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Related Book For
Strategic Marketing For Health Care Organizations
ISBN: 9781118355831
1st Edition
Authors: Philip Kotler
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