4 Given the nature of a rapidly changing environment where new developments take place very rapidly and

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4 Given the nature of a rapidly changing environment where new developments take place very rapidly and firms need to react rapidly, is the idea of marketing planning still relevant? Why or why not?

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Strategic Marketing An Introduction

ISBN: 9780415208116

1st Edition

Authors: Tony Proctor

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Question Posted: Oct 15, 2024 06:01 AM

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4 Given the nature of a rapidly changing environment where new developments take place very rapidly and firms need to react rapidly, is the idea of marketing planning still relevant? Why or why not?
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4 Given the nature of a rapidly changing environment where new developments take place very rapidly and

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Strategic Marketing An Introduction

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