4. Imagine you are in charge of getting students at your school to attend a lecture on...

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4. Imagine you are in charge of getting students at your school to attend a lecture on campus. Would you choose a contest or a sweepstakes as a tool for promoting the event and increasing attendance? Explain your answer.

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Marketing Because Everyone Is A Marketer

ISBN: 978-1260575934

3rd Edition

Authors: Shane Hunt ,John Mello ,George Deitz

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